SLOGANS-IMPERATIVES: NATURE, STRUCTURE, STYLISTICS

The Nature and Structure of Ethical Papers

Nowadays, because of their innovative and scholarly nature, the scientific-research articles are taken into account as the best and sometimes the only judging criterion of their authors and scientific community. Therefore, all those who work in the academic fields and are working as A.M. and doctorate students or teachers are required to test their proficiency and to show that they are qualifie...

Stylistics: Corpus Approaches

Stylistics, which may be defined as the study of the language of literature, makes use of various tools of linguistic analysis. Corpus linguistics is opening up new vistas for the study of language, and there are interesting similarities in the approaches of stylistics and corpus linguistics. Stylistics is a field of empirical inquiry, in which the insights and techniques of linguistic theory a...

Deliberate ambiguity in slogans

In slogans used in public information, politics, and advertising, and also in titles of books, documentaries, or articles, ambiguity is often employed to pique the interest of the reader in the message that is conveyed. According to several theories of text processing, this deliberate ambiguity may gain greater appreciation than slogans employing other rhetorical means. A special form of delibe...

How Slogans End

Towards an integrated corpus stylistics

Over recent years, the use of corpora in stylistic analysis has grown in popularity. However, questions still remain over the remit of corpus stylistics, its distinction from corpus linguistics generally and its capacity to explain complex stylistic effects. This article argues in favour of an integrated corpus stylistics; that is, an approach to corpus stylistics that integrates it with other ...